Art/Work – Revised & Updated: Everything You Need to Know (and Do) As You Pursue Your Art Career

January 10, 2020 - Comment

The definitive, must-have guide to pursuing an art career—the fully revised and updated edition of Art/Work, now in its fourteenth printing, shares the tools artists of all levels need to make it in this highly competitive field.Originally published in 2009, Art/Work was the first practical guide to address how artists can navigate the crucial business

The definitive, must-have guide to pursuing an art career—the fully revised and updated edition of Art/Work, now in its fourteenth printing, shares the tools artists of all levels need to make it in this highly competitive field.

Originally published in 2009, Art/Work was the first practical guide to address how artists can navigate the crucial business and legal aspects of a fine art career. But the rules have changed since then, due to the proliferation of social media, increasing sophistication of online platforms, and ever more affordable digital technology. Artists have never had to work so hard to distinguish themselves—including by making savvy decisions and forging their own paths. Now Heather Bhandari, with over fifteen years of experience as a director of the popular Chelsea gallery Mixed Greens, and Jonathan Melber, a former arts/entertainment lawyer and director of an art e-commerce startup, advise a new generation of artists on how to make it in the art world.

In this revised and updated edition, Bhandari and Melber show artists how to tackle a host of new challenges. How do you diversify income streams to sustain a healthy art practice? How can you find an alternative to the gallery system? How do you review a license agreement? What are digital marketing best practices? Also included are new quotes from over thirty arts professionals, updated commission legal templates, organizational tips, tax information, and advice for artists who don’t make objects. An important resource for gallerists, dealers, art consultants, artist-oriented organizations, and artists alike, Art/Work is the resource that all creative entrepreneurs in the art world turn to for advice.

Comments

Anonymous says:

Great Book Only Slightly Revised Having purchased the first edition of this book I was impressed by the no nonsense information presented in the book so I was eagerly anticipating the Revised and updated version…so much so that I preordered it. I was particularly interested in the updated sections dealing with social marketing and other online marketing as that was the main thing that would have changed and would have benefited from updating.I wish I had waited. The updates are minimal and as mentioned, the…

Anonymous says:

It didn’t surprise me — I’ve seen no better resource on the market I teach a professional practices course in a BFA program at a State University in Pennsylvania; for several years I’ve made this book required reading for my professional practices students. By far, it’s the most informative, accurate, and well-written I’ve ever seen on the subject. The authors fully understand the art business, and they understand the problems and challenges of making meaningful art and interfacing with the higher-level business end of things. A former student sent a text to…

Anonymous says:

Gems among the clutter The focus of this book is not the doing of art but the business of art. If an artist considers his or her output as more than a hobby then the business of art becomes critical. For most artists this means getting work placed in a commercial gallery, something that is not always taught in school. The content of this book, written from the perspective of a gallery owner, is therefore advice worth taking. The tips are pragmatic and based on experience. My only complaint is the design and…

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