The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

September 18, 2019 - Comment

Fully revised and expanded for the first time in a decade, this is Guy Kawasaki’s classic, bestselling guide to launching and making your new product, service, or idea a success. Whether you’re an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there’s no shortage of advice on topics such as innovating, recruiting, fund raising, and

Fully revised and expanded for the first time in a decade, this is Guy Kawasaki’s classic, bestselling guide to launching and making your new product, service, or idea a success.

Whether you’re an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there’s no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups get paralyzed, or they focus on the wrong priorities and go broke before they succeed. 
The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki’s decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy has totally overhauled this iconic, essential guide for anyone starting anything.  It’s 64 percent longer than version 1.0 and features his latest insights and practical advice about social media, crowdfunding, cloud computing, and many other topics.
 
Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture.
 
The Art of the Start 2.0 will show you how to effectively deploy all these new tools.  And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition.
 
As Guy likes to say, “Entrepreneur is a state of mind, not a job title.” His book will help you make your crazy ideas stick, through an adventure that’s more art than science – the art of the start.

Comments

Anonymous says:

An entrepreneur’s handbook Funny thing about this book is that I stumbled upon it. I was initially convinced to read the Lean Startup. As usual, I thought I’d read a few critical Amazon reviews. All it took was the first review, and thanks to that random guy, I’ve enjoyed quite a wealth a knowledge. This is not to take away anything from the Lean Startup, in fact, I admit that I’m pretty biased since I haven’t read it. But compared to many entrepreneurship books I’ve read in the past, none of them have had nearly as much…

Anonymous says:

Even Bill Gates needs this book A person close to Bill Gates (or at least used to) recommended this book to me originally.After reading The Art of the Start 1.0, I couldn’t wait to pre-order the Art of the Start 2.0. This version is a comprehensive update based on 1.0. Not only it is very comprehensive in telling you what is required to do a start up in terms of legals, marketing, funding, partnering, how to set up a vision, etc, etc. Everything in this book is by experience. You get to learn from a guy who has…

Anonymous says:

Much more than the title says I have read almost every book Guy Kawasaki has written and enjoy his “cut to the chase” style. This new book follows this trend: you will get practical, actionable, specific and above all, up-to-date advice without having to wade through verbiage to find nuggets that you can actually use. Below is a fragment of the many take-aways from the book:1. Pick a name for your start up that has a “verb potential.” Kawasaki provides a way to test this. Imagine, you use this…

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