The Soulful Art of Persuasion: The 11 Habits That Will Make Anyone a Master Influencer

September 20, 2019 - Comment

The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success. This isn’t a book full of tips and life-hacks. Instead, The Soulful Art of Persuasion will develop the habits

The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success. This isn’t a book full of tips and life-hacks. Instead, The Soulful Art of Persuasion will develop the habits that others want to be influenced by. This book is based on a radical idea: Persuasion isn’t about facts and argument. It’s all about personal character.
 
Jason Harris, CEO of the powerhouse creative agency Mekanism, argues that genuine persuasion in the twenty-first century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting; it is about developing empathy and communicating your values. Based on his experience in and out of the boardroom, and drawing on the latest in-depth research on trust, influence, and habit formation, Harris shows that being persuasive in a culture plagued by deception means rejecting the ethos of the quick and embracing the commitment of putting your truest self forward and playing the long game.

Comments

Anonymous says:

Read this if you want to learn the importance and the tools of persuasion I’ve always admired Mekanism’s work in the marketing and advertising worlds, so I was excited to check out this book from its CEO. It wasn’t what I expected, in the best way possible. It was insightful and irreverent and actually really helpful. It got me thinking about persuasion in ways I hadn’t before, and I’ve already started to use them in my day to day life in ways that are proving very effective. I think anyone could get a lot out of this book no matter what you do for a living or where…

Anonymous says:

Great read! This book is a must for anyone looking to better their communication style and understanding of relationships. Jason does a great job of intertwining his experience with culture and business. This is a fun and easy read.

Anonymous says:

Success redefined for our time. Like Dale Carnegie did nearly a century ago, Jason Harris has managed to transform the way we think about success. While both writers stress the importance of self knowledge, Harris places authenticity at the center of it all. His four principles of action: to be original, generous, empathetic and soulful, expand the core idea. In effect The author is calling on readers to think more deeply and to act more honorably.A refreshing message for all of us in this ethically challenged and…

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