Shoe Dog: A Memoir by the Creator of Nike

October 7, 2019 - Comment

In this instant and tenacious New York Times bestseller, Nike founder and board chairman Phil Knight “offers a rare and revealing look at the notoriously media-shy man behind the swoosh” (Booklist, starred review), illuminating his company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable

In this instant and tenacious New York Times bestseller, Nike founder and board chairman Phil Knight “offers a rare and revealing look at the notoriously media-shy man behind the swoosh” (Booklist, starred review), illuminating his company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.

Bill Gates named Shoe Dog one of his five favorite books of 2016 and called it “an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Phil Knight opens up in ways few CEOs are willing to do.”

Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is one of the few icons instantly recognized in every corner of the world.

But Knight, the man behind the swoosh, has always been a mystery. In Shoe Dog, he tells his story at last. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. He details the many risks he encountered, the crushing setbacks, the ruthless competitors and hostile bankers—as well as his many thrilling triumphs. Above all, he recalls the relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers.

Together, harnessing the electrifying power of a bold vision and a shared belief in the transformative power of sports, they created a brand—and a culture—that changed everything.

Comments

Anonymous says:

One of the Best Books about What It’s Like to Run a Fast-Growing, Innovative Business Most business memoirs are self-serving, boring, and poorly written. To put it bluntly, they are “crap between covers.” There are very few business memoirs that are even good, since most of them make the person writing the memoir seem like a business savant who always knew the right answers and knew things would come out right. Great business memoirs are different. They portray a business situation as it was. Phil Knight’s Shoe Dog: A Memoir by The Creator of Nike is a great business…

Anonymous says:

Genius It may seem surprising that a review of a “sports book” would appear on my site, where book reviews are essentially reserved for the domain of politics and economics. But that surprise would stem from a gigantic misunderstanding, for Shoedog is no “sports book.” Rather, it is a virtual economics textbook. And one every business student in America should read. Indeed, it is one a certain White House occupant should read as well.For those interested in sports, as I am, history, as…

Anonymous says:

Knight is the most interesting person I never knew I wanted to meet I haven’t picked out my next book yet, but I’m prepared to be let down. This one’s going to be hard to beat. Shoe Dog is laugh-out-loud funny; it’s sad; it’s exciting; it’s smart; it’s honest; it’s inspiring. I didn’t want to reach the last page. I closed the book craving more, so I immediately slid into fanatic mode and discovered that a pilgrimage to the Nike campus in Beaverton would take me 39 hours. And there’s not even a tour.So now I’m back to normal, but I still very…

Comments are disabled for this post.

The owner of this website is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon properties including, but not limited to, amazon.com, endless.com, myhabit.com, smallparts.com, or amazonwireless.com.