Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business

November 14, 2019 - Comment

Technology-as-a-Service Playbook defines the tactical and strategic plays technology companies must run to build a profitable subscription business. Whether you are a pure-play cloud company or a traditional technology provider making the pivot to the cloud, this book will help guide your decision-making and execution around the “as-a-service” model to put your company on a

Technology-as-a-Service Playbook defines the tactical and strategic plays technology companies must run to build a profitable subscription business. Whether you are a pure-play cloud company or a traditional technology provider making the pivot to the cloud, this book will help guide your decision-making and execution around the “as-a-service” model to put your company on a path to profitable growth. This cloud-driven journey will affect every part of the organization. How offers are designed, built, marketed, sold, and serviced will all need to change. And these transformations are not limited to OEMs―they will also directly impact the vast network of channel partners. After all, it’s not just about building recurring revenue, it’s about building PROFITABLE recurring revenue. Technology-as-a-Service Playbook is the road map to the next-generation tech business model.

Product Features

  • Technology As A Service Playbook How to Grow a Profitable Subscription Business

Comments

Anonymous says:

An compelling walk-through many facets of how to run an XaaS business Published in 2016, but still a very relevant series of discussions about many aspects of XaaS business models. Inevitably, there are many acronyms throughout the text, but the inclusion of numerous charts, tables and examples make the whole book something that can be read from cover-to-cover in a few hours.The authors have helpfully approached the topic from a transformation perspective, and have included many discussions of how organizations moved from traditional sales models to XaaS…

Anonymous says:

Modern analysis of technology implementation As technology is such a broad topic, the book is written broadly to apply to both software or physical products. As a playbook, the book is written for different groups within the business and the entire book is not needed to be read for every group. The accounting department does not need to understand the nuances of the service department.The book provides a good plan for devising a “long game” by providing guidance on developing a “complete package” for your customers. Much of…

Anonymous says:

The times they are a changing…. It’s dry as hell, but worth reading if you work in Cloud! It’s dry as hell, and sometimes repeats the same material over and over, but if you jump to the sections that pertain to you and your job — this will function as a treasure map that can unlock your future in the Cloud business. The business world is on the edge of a huge change, and those who possess information like this will have a serious leg up on the competition.

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