Music Marketing for the DIY Musician: Creating and Executing a Plan of Attack on a Low Budget (Music Pro Guides)

October 10, 2019 - Comment

There has never been a greater need for practical DIY marketing advice from a musician who has been there and succeeded than now – at a time when new technologies make it more possible than ever for musicians to attract attention independently and leverage their own careers, and record industry professionals look exclusively for developed

There has never been a greater need for practical DIY marketing advice from a musician who has been there and succeeded than now – at a time when new technologies make it more possible than ever for musicians to attract attention independently and leverage their own careers, and record industry professionals look exclusively for developed artists who are already successful.

Written by a professional musician for other musicians, Music Marketing for the DIY Musician is a proactive, practical, step-by-step guide to producing a fully integrated, customized, low-budget plan of attack for artists marketing their own music. In a conversational tone, it reveals a systematic business approach employing the same tools and techniques used by innovative top companies, while always encouraging musicians to stay true to their artistic integrity. It’s the perfect blend of left-brain and right-brain marketing.

This book is the culmination of the author’s 25 years in the trenches as a musician and entrepreneur, and over a decade in academic and practical research involving thousands of independent artists and marketing experts from around the world. The goal is to help musical artists take control of their own destiny, save money and time, and eventually draw the full attention of top music industry professionals. It’s ultimately about making music that matters – and music that gets heard!

Product Features

  • Hal Leonard Publishing Corporation

Comments

Anonymous says:

The Premier DIY Music Marketing Book I read the entire book (267 pages minus appendices) over four weeks. I highlighted, underlined, and wrote notes on almost every page. I collated the notes into a complete marketing plan, according to the book format. And the result was better preparation to promote an independent music project on a limited budget.This book is the premier one. It was published in late 2014 by a 25-yr music-industry veteran. I struggle to find titles that compare evenly. Having said that, every work…

Anonymous says:

My band, The Quarantined www. thequarantined. com … My band, The Quarantined […] is playing live, releasing/promoting our new album, working with filmmakers, getting our music in awards shows, and has a bright future, all because we were able to organize our goals and vision into realistic and acheivable tasks. Everybody who I show my business Plan of Attack to, immediately wants to work with us. Bobby’s books have been the “light to guide when all other lights go out”, to use a Tolkien-ism. 😃

Anonymous says:

How to create and execute a plan of attack to roll your music business on a low budget. If you are thinking about starting A career in music, already have a career in music or want to sharpen your music marketing skills read these two books. As one reviewer remarked be ready for some intense scrutiny on your Music business endeavor and ideas. With that said all of the advice and strategies are solid, well founded and thoroughly thought through. There is much more here than meets the eye so what Bobby has written. Be prepared to go deep! Should be required reading for any…

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