The Art and Craft of Feature Writing: Based on The Wall Street Journal Guide

January 24, 2020 - Comment

Storytelling—how to catch and hold a reader’s interest through artful narration of factual material   William E. Blundell, one of the best writers on one of America’s best-written papers—The Wall Street Journal—has put his famous Journal Feature-Writing Seminars into this step-by-step guide for turning out great articles. Filled with expert instruction on a complex art,

Storytelling—how to catch and hold a reader’s interest through artful narration of factual material
 
William E. Blundell, one of the best writers on one of America’s best-written papers—The Wall Street Journal—has put his famous Journal Feature-Writing Seminars into this step-by-step guide for turning out great articles. Filled with expert instruction on a complex art, it provides beginners with a systematic approach to feature writing and deftly teaches old pros some new tricks about:
 
·         How and where to get ideas
·         What readers like and don’t like
·         Adding energy and interest to tired topics
·         Getting from first ideas to finish article
·         The rules of organization
·         How—and whom—to quote and paraphrase
·         Wordcraft, leads, and narrative flow
·         Self-editing and notes on style
 
… plus many sample feature articles.

Comments

Anonymous says:

This book forever changed the way I write It took me a long time to write this review, because I honestly struggle putting into words how much this book fundamentally changed the way I go about writing not just features, but any piece of news. I’m still a relatively green reporter, having been in the business for just under two years, and I picked up this book hoping to find some techniques to improve my (admittedly lacking) feature-writing skills. The writing advice offered by Blundell is good and practical, but where this book really…

Anonymous says:

Good, useful book An excellent, thorough guide to researching and writing the feature print article. Although the advice in this helpful volume applies to both employees and free-lancers, there is less on marketing the piece than the craft of writing.

Anonymous says:

A must-have for writers Blundell writes so engagingly that you don’t even realize he’s taking your feature writing to a whole new level. Written in the 80’s, it’s still a classic and we used it as a text for my university Publishing class. Best advice on craft I’ve ever read.

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