The New Lighting for Product Photography: The Digital Photographer’s Step-by-Step Guide to Sculpting with Light

March 20, 2020 - Comment

In the Internet age, shoppers often don’t have the advantage of touching or feeling an item in order to make a logical buying decision regarding. The same is true on menus; we have to decide whether or not to order that fancy drink or dessert based on a photograph of it. This makes the job

In the Internet age, shoppers often don’t have the advantage of touching or feeling an item in order to make a logical buying decision regarding. The same is true on menus; we have to decide whether or not to order that fancy drink or dessert based on a photograph of it. This makes the job of photographers more important than ever―without the right photos, even the best product won’t sell in today’s marketplace! In this book, photographer Allison Earnest shows you how to design images to contain all the information about color, depth, shape, and texture that potential buyers will need to evaluate the product using their eyes alone―and how to entice viewers with scene setups and lighting that set the right mood or match the needs of a specific publication, website, or advertising campaign. Comprehensive text and detailed setup shots make it easy to follow along and master the principles of photographing any product beautifully!

Comments

Anonymous says:

Allison is an excellent teacher!! Solid A! This book really *is* as good as other reviewers say! I was torn between dropping $300 on a studio course at the local art center and investing in gear. This book was the perfect option for me. I got the overview on gear I needed, loads of techniques and tips… and supported a brilliant woman in a male-dominated genre. I’ve read this forwards and backwards a few times already (seriously!) and really appreciate:1. The behind the scenes diagrams of each case study’s lighting…

Anonymous says:

A concise, step-by-step guide to product photography I run an e-commerce business, and some of my products are highly reflective. Haven’t been able to get decent photos, even from “professional” photographers. Nasty, blown-out highlights and seemingly uncontrollable reflections. Apparently I’m not the only one with this problem.This book really teaches you how to control light. Allison Earnest describes the process clearly and in detail, elaborating her descriptions with real-world examples. She calls the process “sculpting” with…

Anonymous says:

Comprehensive and Detailed Reference for Product or Small-Scale Photography I would highly recommend this book to anyone, novice or advanced. This book begins by laying out the basic tools, concepts, and principles that anyone should learn for the setup and lighting of a product shoot, or any small object, in a clear and well illustrated manor. The author then continues with detailed instructions of a simple product shoot used to illustrate concepts. Each subsequent chapter walks the reader through a different product shoot, and builds on information previously…

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